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The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age byline, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

EIU Report: What to do when data contradicts gut feeling

Sur la base d'un sondage auprès de plus de 175 dirigeants et experts mondiaux, ce rapport explore le rôle croissant de l'analyse dans la prise de décision commerciale.
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Optimizing Circulars

Optimizing Circular Investments

Watch this video to see how one leading grocer used APT’s Test & Learn software to evaluate, refine, and target its circular strategy to maximize profits.

Optimizing Channel Migration

Optimizing Channel Migration

This video discusses the growing number of banking customers conducting transactions through online and mobile channels, and the strategic implications of this migration.

Branch of the Future

Branch of the Future

This video discusses how experimentation can help fuel the branch of the future.

New Store Formats

New Store Formats

Many convenience retailers are trying new store formats in an effort to turn their stores into destination spots. APT SVP Marek Polonski discusses this trend.

Big Lots

APT Client Testimonial: Big Lots

Daniel Yokum, Vice President of Strategic Planning at Big Lots, describes Big Lots’ experience using APT’s Test & Learn software.

Optimizing Branch Remodel Investments

Optimizing Branch Remodel Investments

A leading retail bank used APT’s Test & Learn software to evaluate, refine, and target their remodel investments.

Maximize the Value of Remodel Investments

Maximizing the Value of Remodel Investments

APT SVP Marek Polonski discusses how one convenience retailer leveraged APT's Test & Learn software to optimize its remodel investments. 

Optimizing Media Spend

Optimizing Media Spend

Watch this brief video to explore how leading insurers leverage Test & Learn to optimize their media investments.

Enhancing Loyalty Programs

Enhancing Loyalty Programs

This video discusses how leading convenience retailers are using Test & Learn to optimize their loyalty strategies.

Thumbnail-FS-Improving Profitability within Payments

Improving Profitability within Payments: Test & Learn for Issuers

A leading credit card issuer used APT’s Test & Learn software to evaluate, refine, and target its credit card offers and marketing campaigns to those customers which were predicted to respond most profitably.

Optimizing Initatives

Optimizing In-Store Merchandising Initiatives

Consumer packaged goods companies that invest heavily in in-store merchandising initiatives can learn how to optimize the impact of their trade spend for different categories, products, and channels. 

Marketing Effectiveness: Accurate Measurement and True Profit

CPGs spend millions or even billions of dollars on marketing each year, but often there is not a clear understanding of the impact. Learn how leading CPGs are optimizing marketing spend with Test & Learn®.