• 10/2/2017

    Brick-and-Mortar Retailers Fight Back

    Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
  • 9/25/2017

    Applied Predictive Technologies (APT) Hosts 4th Annual Excellence in Analytics Summit in Bentonville

    Conference Brings Together APT Executives and Analytics Thought Leaders Bentonville, Ark. – On September 19, 2017, business leaders from organizations across industries attended the 4 th Annual...
  • 8/15/2017

    Applied Predictive Technologies Helps Global Water Challenge Improve Access to Clean Water Through Analytics

    APT analyzed water access initiatives in Sierra Leone, Swaziland, Uganda and Liberia, among other countries WASHINGTON, D.C. – Analytics software company Applied Predictive Technologies (APT)...
5/23/2017

South African Value Retailer Ackermans Licenses APT’s Test & Learn and Market Basket Analyzer Software to Optimize Strategic Initiatives

APT Helps Ackermans Evaluate Key Programs in Areas Including Merchandising and Expansion Strategy

Washington, D.C.Applied Predictive Technologies (APT) today announced that South African value...

5/11/2016

Global Banking & Finance Review: The Customer Acquisition Challenge - How Banks Can Leverage Analytics to Compete

This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers...

6/1/2017

Women Leaders from APT Offices Worldwide Gather to Share Workplace Experiences at Women’s Leadership Forum

The Event Offered Opportunities for Team Members to Engage Across Roles and Functions

Washington, D.C. – From May 23-25, 2017, women from across departments and APT offices worldwide gathered to...

1/16/2017

APT Enhances Test & Learn Platform to Measure the Impact of Digital Ads on Online and In-Store Shopping

Washington, D.C. – Applied Predictive Technologies (APT) today released APT Digital Omnichannel Testing (DOT), enabling retailers to use its Test & Learn® platform to more accurately measure how digital advertising campaigns increase sales from existing customers across digital and physical channels.
12/8/2016

APT’s State of Business Experimentation Report for Financial Services Institutions Reveals Improving Customer Experience is Top Priority for Most Banks

WASHINGTON, D.C. – Today, Applied Predictive Technologies (APT) released the results of its annual State of Business Experimentation survey for Financial Services Institutions (FSIs).