APT’s Test & Learn and Menu Analyzer Strategic Insights Tools Licensed by McDonald’s

mars 22, 2016
Communiqué de presse

WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today that McDonald’s USA, LLC (McDonald’s) has signed an agreement to license APT’s Test & Learn® and Menu Analyzer software solutions. With this agreement, McDonald’s will leverage APT’s analytic capabilities to drive innovation and profitability by measuring in-market business experiments of new ideas. McDonald’s and APT now work together in 11 countries on four continents.

McDonald’s has been using APT’s Test & Learn software to analyze a variety of key strategic initiatives, including new food introductions, menu optimization, and other key business priorities.

Kristy Cunningham, Senior Vice President of Strategy and Insights of McDonald’s, commented, “APT’s software has given us a platform to measure the cause-and-effect impact of our initiatives more rapidly, accurately and efficiently.  Their software solutions seamlessly integrate into our current decision-making process and enable us to more quickly measure dozens of in-market experiments across KPIs.  For instance, APT’s software helped us understand that ‘All Day Breakfast’ generated incremental business by attracting new customers and leading to larger check sizes for existing customers. This initiative was a primary driver of growth in our most recent quarter.”

McDonald’s has also licensed APT’s Menu Analyzer software for priority initiatives like All Day Breakfast, which enables users to rapidly analyze check-level data to gain deeper insights and inform marketing and merchandising decisions.

Scott Setrakian, APT Managing Director, commented, “McDonald’s and APT have been growing our relationship for many years. It’s been a pleasure to work with such a smart, agile group, and we’re extremely excited that McDonald’s has chosen to work with us to continue innovating and building their business.”

Sarah Hinkfuss Zampardo, Senior Vice President at APT, added, “We’re thrilled that McDonald’s has chosen to license APT’s software to strengthen its existing testing and analytic capabilities. We look forward to continuing our relationship to help McDonald’s drive profitability across the organization.”

About McDonald’s
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to approximately 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

About APT

APT, a Mastercard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., Chicago, San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit www.predictivetechnologies.com to learn more.

McDonald’s is the registered trademark of McDonald’s Corporation and its affiliates, used with permission.