Build impactful circulars and promotions with trade promotion optimization software

Trade Promotion Optimization

Don’t just send the same circular from this week last year. Maximize the impact of every retail and trade promotion with APT Illuminate.

By integrating and analyzing all promotional data, APT's trade promotion optimization software tells you which items to promote, which discounts to offer, and where to place each item in the circular.

Key Benefits of Trade Promotion Optimization with APT Illuminate

Optimize trade promotion management with trade promotion analytics

Speed and Automation

Spend your time growing your category through informed promotion optimization, not digging through data. APT Illuminate’s insights are available within a day of promotions going live—immediately informing next week’s strategy with powerful retail and trade promotion analytics. Design promotions at the speed of retail.

Trade spend optimization using promotion analytics


Ditch the static reports. With dynamic promotion analytics, APT Illuminate allows users to easily drill into any result to understand retail and trade promotions in more detail without writing any queries. Get to answers without straining IT.

Trade promotion optimization in the consumer products industry

Easily Scalable

Instead of analyzing select promotions due to time and capacity constraints, APT's trade promotion optimization software enables CPG executives and merchants to instantly understand how all of their hundreds of promotions performed. Leave no promotion unanalyzed.

Success Stories

APT's trade promotion optimization software

“APT Illuminate fulfills a critical need, enabling merchants to use data and robust analytics to view the whole picture of their circular and promotion performance.”

Retail promotion optimization with retail promotion analytics

An apparel retailer used APT Illuminate to optimize its retail promotional strategy for its circulars, generating millions of dollars in incremental margin.


A leading US retailer leveraged APT Illuminate to analyze and optimize its housewares promotions, significantly improving sales and margin.