AIM
Maximize the long-term value of credit card acquisition campaigns
When will large sign-up bonuses pay back? How will new credit card accounts perform in 18 months? And how should credit card acquisition campaign projections change to keep up with a dynamic marketplace?
Answer these critical questions with APT AIM credit card analytics software, which rapidly builds forecasts at scale for all campaigns and automatically updates each model as new data becomes available.
Key Benefits of APT AIM Credit Card Analytics
Flexibility and Scale
APT’s credit card analytics software tracks all past and present campaigns in a centralized dashboard to inform the optimal characteristics for each new program, including annual fees, sign up bonuses, rewards offers, and credit limit increases. Say goodbye to manual reports.
Business Focus
APT AIM’s intuitive workflow and sophisticated credit card data analytics capabilities empower the business to accurately predict the performance of each campaign investment. The platform projects key profit and loss metrics for each campaign so that banks can optimize budget allocation across marketing investments.
Fresh and Accurate Forecasts
Each month provides new data and insights into customer performance – APT AIM credit card analytics automatically updates forecasts and models to ensure that they accurately predict customer lifetime value. Don’t let your projections grow stale.